25 februari 2024

The Journey, Custer State Park, SD. 2000

Limited Edition Print from an edition of 50. Photo ©2000 Michael Lichter.

Posted with permission fromMichael Lichter himself. See www.lichterphoto.com for more of his work.

The Story: A number of years ago, Harley-Davidson ran a great ad campaign headlined, "It's the Journey, not the Destination." On my bike, the phrase comes to mind like a mantra. Shedding the protective cage, bikers become one with the environment. There’s no sound insulation or climate control separating you from out there. You become one with the stifling heat and one with the freezing cold. You become the road and the destination drifts away.